Respublica is a lead concept store in Moscow, Russia that sells books, music, stationery, gadgets and design souvenirs. The task was to create a spring-summer season showcase for the company.
The spring-summer season is a time for bike riding. The concept was based on a collaboration I initiated between Respublica and Electra, a classic bicycle producer with a wide range of well-designed, high-quality bikes. The campaign was named 'Read and Ride'.